Welcome to Episode 73 of the Future of Pickleball show! In this episode, Paul Olson welcomes a panel of pickleball media leaders: The Dink Pickleball content writer Erik Tice, Forbes pickleball contributing writer Todd Boss, and The Pickleball Studio host Chris Olson. Together, they discuss the important role of media in maintaining integrity and transparency within the sport of pickleball, the impact of cheating, and the ethical responsibilities of both media and pickleball manufacturers. They also talk about different challenges in pickleball paddle testing and why it will be so important for a pickleball manufacturer trade association to standardize the pickleball industry.