Future Podcast Measurement

In the final episode of the Showmakers analytics series, Ed Barker from Studio 1878 explores the future of podcast measurement. He discusses the limitations of current metrics and predicts significant advancements in attribution, brand lift studies, and sentiment analysis using AI. Ed emphasizes the shift from mere data collection to actionable insights that enhance both internal and external brand storytelling. By focusing on audience emotion, brand trust, and improved integration with overall marketing strategies, this episode presents a vision where podcasts become a crucial part of a brand's intelligence system.

00:00 Introduction

00:22 The Current State of Podcast Measurement

01:17 The Future of Attribution

02:50 Smarter Brand Lift and Sentiment Analysis

03:59 Measurement as Brand Health Indicator

05:04 AI and Automation in Podcast Analytics

06:38 Internal Measurement and Employee Engagement

07:01 From Proving Value to Using Insights

08:45 The Next Five Years of Podcast Measurement

09:53 Closing Thoughts

About Your Host

Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive - and then a VC - Ed launched Studio 1878 in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎

Studio 1878

A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story.

Contact

Web: www.1878.studio

Email: [email protected]

Mobile: 425-520-3483

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