Lea-Ann Germinder discusses her co-authored chapter (with Luke Capizo): Responsible AI for Public Relations Practice: Applying Public Relations Practitioner Perspectives to Ethical Codes for the Use of Generative Artificial Intelligence. The chapter is part of the edited collection Public Relations and Strategic Communication in 2050: Trends Shaping the Future of the Profession, available at https://www.routledge.com/Public-Relations-and-Strategic-Communication-in-2050-Trends-Shaping-the-Future-of-the-Profession/Laskin-Freberg/p/book/9781032730936