How can companies ensure long-term mission alignment and drive value beyond just wealth creation for shareholders? Learn about the growing movement towards purpose trusts. An ownership model recently adopted by outerwear giant, Patagonia, this is a way for businesses to protect their values and ensure purposeful commitments endure over time. Episode 6, Season 5.

ABOUT THE SERIES: Future of XYZ is a bi-weekly interview series that explores big questions about where we are as a world and where we’re going. Presented in collaboration with Rhode Island PBS.

FOR MORE INFORMATION: Follow @futureofxyz on Instagram, and visit www.future-of.XYZ or www.ripbs.org/XYZ for show links and more.