<p>Xavi Cortadellas is Head of Innovation and Design for Gatorade, a division of PepsiCo.  In this episode, Xavi shares what professional athletes crave related to their desire for personalization of their own brand and mode of sports performance.  He also provides advice for innovators in large organizations who wish to be more effective.  </p>

Xavi Cortadellas is Head of Innovation and Design for Gatorade, a division of PepsiCo. In this episode, Xavi shares what professional athletes crave related to their desire for personalization of their own brand and mode of sports performance. He also provides advice for innovators in large organizations who wish to be more effective.

<p>Xavi Cortadellas is Head of Innovation and Design for Gatorade, a division of PepsiCo. &nbsp;In this episode, Xavi shares what professional athletes crave related to their desire for personalization of their own brand and mode of sports performance.&nbsp; He also provides advice for innovators in large organizations who wish to be more effective. &nbsp;</p>

Future of Sports Performance: Xavi Cortadellas, Head of Innovation and Design for Gatorade

Have you ever wished to see the future early?  CRAVING THE FUTURE features conversations with the most intriguing innovation luminaries of our times. Each episode conveys the best thinking on the future of innovation in different aspects of society, business and culture.  Led by Michael Perman, Head of innovation strategy firm C'EST WHAT?  LLC (www.cestwhat.org) and former innovation, insights and branding executive at Gap, Inc and Levi's.

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Have you ever wished to see the future early? CRAVING THE FUTURE features conversations with the most intriguing innovation luminaries of our times. Each episode conveys the best thinking on the future of innovation in different aspects of society, business and culture. Led by Michael Perman, Head of innovation strategy firm C'EST WHAT? LLC (www.cestwhat.org) and former innovation, insights and branding executive at Gap, Inc and Levi's.

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Future of Sports Performance: Xavi Cortadellas, Head of Innovation and Design for Gatorade

Future of Sports Performance: Xavi Cortadellas, Head of Innovation and Design for Gatorade