And we do this by understanding that person and their behaviour by spending some time with them.

Ripul Kumar at Future of Work 2020Ripul, who also co-founded Kern, a global design research, UX, and innovation consulting company, brought his UX expertise to a workshop at the third edition of YourStory’s Future of Work, India’s largest product-tech-design conference.

Taking on a user research exercise, Ripul asked a volunteer to reveal the contents of her bag.

Over his 25 years of his experience, Ripul said he found this kind of user research to be an effective way to design products.

This exercise has helped him create applications including ICICI’s Money2India, the Indic keyboard for Nokia and Blackberry, and many others. | To read full story, visit https://startuparound.com/read/1584064808.2869256/Future-of-Work-2020:-How-to-create-products-by-understanding-customer-behaviour?ref=audio_experience