Is AI the future of farming — or just another tech fantasy? In this episode, we’re breaking down what’s actually possible with agri chatbots and how they could make your life easier on the land.

I’m joined by Mahgol Yousefi, a PhD researcher and product designer working with AgResearch and the University of Canterbury. She’s exploring how AI-powered tools could help farmers make faster, smarter decisions right from their phones — no tech degree needed.

Key Takeaways:

• How agri chatbots could simplify on-farm decisions using the data you already collect
• Why trust, usability, and real farmer input are key to making AI tools actually useful
• The real challenges and opportunities for AI adoption in New Zealand’s primary sector

Mahgol Yousefi brings both a farming background and human-centered design lens to her research, making her work especially relevant for Southland’s rural communities.

Curious but cautious about AI? Don’t miss this chat — it might change the way you think about what’s possible on your farm.

#SouthlandFarming #AgriTech #CatchmentGroups #ArtificialIntelligence #FarmSmarter

To contact Mahgol:

LinkedIn Page: https://nz.linkedin.com/in/mahgol-yousefi-497765145

Email: [email protected]

Connect with us at Thriving Southland

Website: https://www.thrivingsouthland.co.nz/

Facebook: https://www.facebook.com/ThrivingSouthland/

YouTube: https://www.youtube.com/channel/UCERVHLoTWa0c4IL4BC4b_Kw

Email: [email protected]