Branding guru Mitch joins us to share essential strategies for future-proofing your brand in 2024. With over 30 years of experience in brand strategy, he emphasizes the importance of embracing emerging technologies like artificial intelligence and augmented reality to stay competitive. As societal trends evolve, understanding the motivations of younger generations and their expectations of brands becomes crucial. Mitch also discusses the impact of Web3 on consumer relationships, highlighting the shift towards direct engagement and data ownership. Tune in to discover how you can leverage these insights to enhance your brand management and navigate the rapidly changing landscape of marketing.

Takeaways:

• Mitch emphasizes the importance of understanding societal trends to future-proof your brand.
• Embracing AI technology is essential for staying competitive in today's marketing landscape.
• Brands must experiment with emerging technologies to adapt quickly to changing environments.
• A clear purpose beyond profit is crucial for connecting with younger generations.
• Marketers should not fully rely on AI; human oversight is essential for brand safety.
• Virtual reality and augmented reality offer unique opportunities for brand engagement and customer experience.

Links referenced in this episode:

• fullsurge.com
• amazon.com

Companies mentioned in this episode:

• Unilever
• Coca Cola
• Wells Fargo
• Ally Bank