On this episode of the Customers First Podcast, we delve into a thought-provoking conversation with Sonja Price, a future-of-work strategist, executive branding expert, and career acceleration coach. With extensive experience working with professionals from leading companies such as Google, Meta, and Microsoft, Sonja has dedicated the past 15 years to empowering ambitious individuals by helping them navigate their careers to achieve promotions and build impressive personal brands. As the founder of Infinite Leaders and Dynamo Careers, she discusses the importance of remaining relevant and resilient in today’s rapidly changing job market.

Sonja shares her journey of self-discovery, highlighting her belief that she was destined to become a coach from a young age. Drawing from her diverse career in corporate environments, where she transitioned between roles every few years, she illustrates how these experiences shaped her understanding of business operations and strategy. Her inspiration for starting her coaching business came from conducting customer interviews, where potential clients articulated their need for career coaching, thus validating her direction. This dynamic background enables her to uniquely package the skills and accomplishments of her clients, helping them stand out to prospective employers and decision-makers.

The conversation shifts to the pressing need for professionals to future-proof their careers, especially in an era defined by automation and advancements in AI technology. Sonja emphasizes the urgency for individuals, regardless of employment status, to contemplate their future career trajectories and the skills necessary to remain not just relevant but in high demand. She discusses the competitive nature of the current job market and encourages listeners to embrace AI skills as an integral part of their professional development.

As we explore the concept of executive branding, Sonja elaborates on how professionals must elevate their personal brands to align with the increasing demands of senior leadership roles. She outlines strategies for enhancing visibility and positioning oneself as a thought leader in one's respective fields, emphasizing the importance of sharing insights through white papers, speaking engagements, and other visible avenues that highlight a professional's expertise. She encourages listeners to find what ignites their passion and to invest in learning leadership techniques that align with their interests.

This episode serves as a treasure trove of insights for anyone looking to navigate the complexities of their career paths, innovate their branding, and foster a more balanced, fulfilling professional life.

 

Sonja's Contact Information:

Website: https://infiniteleaders.co

LinkedIn: @sonjaprice

 

Tacey's Contact Information:

Website: taceyatkinson.com

All Socials: @TaceyAtkinson

 

Thank you for tuning in, and I look forward to having more valuable conversations together in the future.

Remember:

Customer-Centric Cultures Create Magical Customer Experiences.

Now Go, Create the Magic!