Museums often talk about going beyond the walls to reach audiences—but what if the museum has no walls at all? After the Rubin Museum of Himalayan Art closed its doors in 2024, it has engaged more audiences than ever through "trans-mediated experiences" spanning exhibitions, digital platforms, and partnerships.

Kimon Keramidas, Head of Digital Content and Strategy at the Rubin, demonstrates how this deliberate approach can help museums serve as bastions of critical thinking and future-proof our sector against whatever the next hype cycle brings. Plus, Kimon designs his dream museum studies degree program in our game!