In this episode of Founders, Future, host Laura Skinner sits down with Lior Arussy, the founder of ImprintCX, to explore his entrepreneurial journey and insights into customer experience transformation. Lior shares how ImprintCX helps organizations build lasting and evolving relationships with customers and employees by fostering adaptability and resilience in a rapidly changing business landscape.

He breaks down ImprintCX’s unique approach to consulting, which prioritizes financial impact, customer relationships, and internal capacity for change. Lior also discusses their diverse client portfolio, from startups to Fortune 500 companies like Delta Airlines, Walmart, and Mercedes-Benz, and how their strategy is designed to drive meaningful business results.

Throughout the conversation, Lior reveals his thought leadership-driven acquisition strategy, emphasizing the importance of content, research, and strategic partnerships, such as co-sponsoring studies with Harvard Business Review. He also shares his experience scaling consulting firms, the challenges of go-to-market strategies, and the importance of nurturing long-term client relationships.