This episode was recorded a few years back on the Sales Trajectory Podcast, Jason Howes speaks with Kersten Gentle, CEO of the Frame & Truss Manufacturers Association (FTMA), about the future of the timber industry and the challenges—and opportunities—facing fabricators today. 

Kersten shares insights on:

• FTMA’s strategic plan and initiatives to strengthen the industry
• The Carbon Warrior movement and why timber is key to addressing climate change
• Tackling the skills shortage: new job titles, recruitment strategies, and training programs
• How to attract talent with better job ads, inclusive language, and flexible work options
• Mental health and wellness for business owners during tough times

If you’re in timber manufacturing, construction, or recruitment, this episode is packed with actionable ideas to help you build stronger teams and promote timber as the ultimate renewable resource.

👉 Listen now and join the movement to future-proof the timber industry!