In this episode of Wrapping Things Up, host Meredith Denning sits down with Viking Maskek’s Director of Sales, Nick Knapp, to explore how manufacturers can future-proof their packaging operations. From planning around labor shortages and rising demand to smart automation and scalable solutions, Nick shares practical strategies to ensure your packaging line keeps up—without overcomplicating operations.

You’ll learn:

• What future-proofing really means (and why it matters)
• How to balance speed, flexibility, and simplicity
• When to upgrade vs. buy new equipment
• How to avoid costly integration mistakes
• Real-world examples of delayed decisions that hurt growth

Whether you're scaling fast or just getting started with automation, this episode is packed with sales-side insights to guide smart packaging investments.