Make & Market

Future-proofing your startup's marketing!


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In today's episode, let's talk about how to make sure you'll keep getting a steady flow of customers to your business - even when the giant companies like Facebook, Twitter, and Google are trying to keep as much of the pie as possible.


Download my free email marketing blueprint: https://www.jenslennartsson.com/emailmarketing/


Connect with me on Twitter: www.twitter.com/jenslennartsson


Read Rand Fishkins blog post: In 2020, Two Thirds of Google Searches Ended Without a Click.


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In 2020, Two Thirds of Google Searches Ended Without a Click

Rand Fishkin (SparkToro and Moz) recently published a blog post saying:

"From January to December, 2020, 64.82% of searches on Google (desktop and mobile combined) ended in the search results without clicking to another web property."

The year before: that same number was 50%

Why? Google scan the pages and put the most common questions AND answers directly on the search results page.

Let's talk about what you can do, to keep getting customers and traffic - even though Google don't want you to!

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Make & MarketBy Jens Lennartsson

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