Our guests are Tom Morton, Global CSO, R/GA, Bonnie Wan, Partner, Head of Brand Strategy at Goodby, and John Gibson, Managing Director and Head of Strategy at The  Martin Agency. We talk fast v.s deep planning, the shape of new strategy, living with constant change and shape shifting for the next generation.  Thanks to WARC and Tracksuit for sponsoring this three episode series.

Ep#1 Future-Proofing Your Strategy Department

Where marketers tell the stories behind the strategies that led to amazing campaigns.

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In Ep#2 of our 2024 Effectiveness Series, we talk with Les Binet and Sarah Carter about what's next in effectiveness and about the landscape of pre-testing. Thanks to GALE (the business agency) for sponsoring this series. Learn more at GALE.agency.

Les Binet and Sarah Carter on what's next in effectiveness

Hendrick’s created the super premium category in gin. It has built many distinctive brand assets: among them its visual identity, which harkens back to the Victorian era, even though the product was first created in 2000. Muiris O Riada, Global Brand Director joins us from Dublin.

Hendrick's Gin: the launch that ignored the norms

For the Irish airline, it was not a deliberate attempt at being disrespectful to passengers. There was a strategic imperative behind it all and we hear about it today from Michael Corcoran, former Head of Social Strategy at the ultra low cost airline. Thanks to the Master of Advertising Effectiveness (MAE) program for sponsoring. Learn more at MAE.academy.

Ryanair’s controversial social strategy explained

Sarah Moore, SVP Brand Marketing at MGM Resorts International and George Felix, CMO of Chili’s Grill & Bar, join me for a conversation about breathing new life into brands and about the opportunity of defining a consumer-facing role for your corporate brand. Thanks to Tracksuit (the affordable brand tracking solution for modern-day brands) for sponsoring this series. More at gotracksuit.com.

Brand Leadership Ep#2: MGM Resorts and Chili's

I'm joined by James Sowden, CSO at TBWA/Chiat/Day NY and Dan Reynolds, Global SVP at Hilton to chat about the latest campaign for their portfolio of properties. Thanks to the Master of Advertising Effectiveness (MAE) program for sponsoring this episode. Learn more at MAE.academy.

Ep#1 Future-Proofing Your Strategy Department

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