In this episode, Arek sits down with Mitch Duckler, the founder of Full Surge, a forward-thinking brand strategy consultancy. Mitch, a seasoned brand consultant, TEDx speaker, and best-selling author, delves into his latest work, ‘The Future Ready Brand,’ offering insights into how brands can navigate and stay ahead in an ever-evolving landscape. He shares his experiences from his extensive career working with industry giants like ExxonMobil and Hyatt Hotels, and discusses his interviews. Tune in to this enlightening conversation to learn how your brand can harness the power of innovation and maintain relevance in the dynamic market of today and tomorrow.