Now, Future Retail Limited (FRL), which is part of FCL, and Amazon India have entered into long-term business agreements for expanding the reach of FRL stores and consumer brands through the Amazon India marketplace.

According to the agreement, Amazon India will become the authorised online sales channel for FRL stores and FRL will ensure the participation of relevant FRL stores on the Amazon India marketplace, and its programmes.

FRL and Amazon India signed two agreements focusing on key categories namely grocery and general merchandise and fashion and footwear.

“Amazon and Future Retail share common values of serving customers everywhere in the best possible manner,” said Kishore Biyani, Chairman and Managing Director, Future Retail Limited.

Future Retail owns and operates brands including BigBazaar, EasyDay, and Nilgiris. | To read full story, visit https://startuparound.com/read/1578299412.4363382/Future-Retail-Eyes-Wider-Customer-Base-With-Long-Term-Agreement-With-Amazon?ref=audio_experience