Peter York joins the show to discuss how eSports became the global phenomenon it is, and what it tells us about changing consumers.

Show notes:

Peter York’s website: https://pete-york.github.io/

Nielsen’s eSports playbook: https://www.nielsen.com/eu/en/insights/report/2019/esports-playbook-for-brands/

Heen’s view on Data Statistics

https://www.youtube.com/watch?v=hrr4beIvSSU

Visualisation of Twitch communities

https://blog.twitch.tv/en/2015/02/04/visual-mapping-of-twitch-and-our-communities-cause-science-2f5ad212c3da/