Travis Scott performs in Fortnite and all of a sudden eSports gains social currency like never before. The team at SIGHTLY breaks down the current and Future State of the category.

Future State of eSports

The Transient Identiti podcast is a weekly chronicle of how consumer behavior continuously redefines the Rules of Engagement for Marketers. With an eye towards the future, we’ll discuss Consumer Psychology, Consumer Truths, DTC, Chasing, Revenue Return and Attribution, Marketing Paradigms, Real vs Fake Influence, Branded Content, Decision Making Models, WTF is Path to Purchase, Future of Voice, the Connected City, Why Go Live, etc

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Future State of eSports

Future State of eSports