There’s a lot of talk about the importance of delivering an ‘experience’ in store. But is it the right conversation to be having? Host Ben Bland is joined by FutureBrand UXUS co-founder and chief creative officer, George Gottl to explore why creating meaningful conversation is the new social currency that retailers and brands should instead be focusing on.

Featuring in-depth conversations with senior figures from the world of retail, this is The Retail Exchange’s informed interview series. Hear from leading minds and inspiring thinkers as they share insights into delivering retail success and get to the heart of the industry’s big issues.