Future Cast FM

FutureCast 0011 - Victoria Mariscal: If It Doesn't Work, Baby, Pivot


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Victoria Mariscal is a founder, agency owner, and the host of Minding Her Own Business — a podcast and community for multi-hyphenate women navigating their careers, business, and everything in between.
She runs an agency that embeds into businesses to handle operations and digital marketing, with a recent pivot into AI-enabled services. Through Minding Her Own Business, she leads networking events, webinars, and education initiatives focused on helping women adopt AI — a space where women statistically lag 50% behind their male counterparts.


We get into: why her team renamed Claude "Claudia" and retired ChatGPT to side piece status, working with her long-time designer and building AI into their workflows, the gap between living in a tech echo chamber and watching your family still use Google search etc., teaching a 24-year-old to use Higgsfield and watching her surpass you in a week, why she makes her team spend two hours a week learning something new and then present it.

Find Victoria:

  • Website: victoriamariscal.com
  • LinkedIn: linkedin.com/in/victoria-m-mariscal
  • Instagram: instagram.com/_mindingherownbusiness
  • Minding Her Own Business | Podcast + community for multi-hyphenate women

Tools Mentioned:

  • Claude / Claude Code / Cowork — Victoria's primary AI stack ("Claudia")
  • Whisper / Super Whisper — voice-to-text
  • Higgsfield — AI image generation and animation
  • Opus AI — video clip cutting and virality prediction
  • Riverside — podcast recording platform

People & Concepts Mentioned:

  • Myosin.xyz — decentralized marketing network, AI-Enabled Marketer community
  • Skool — online community platform
  • Maven — education platform where Victoria teaches
  • The 50% AI adoption gap for women — stat Victoria cited on slower female adoption of AI tools
...more
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Future Cast FMBy Ty Pattison