In this episode, we hear from Tony Argiropoulos, the Founder of Ambros Coffee Roasters, about his journey in the coffee roasting industry. Tony discusses the importance of high-quality beans and how technology has improved the consistency and quality of coffee roasting. He also explains the concept of "the third wave" in coffee and how it has elevated the industry with specialty coffee. Tony shares Ambros Coffee Roasters' unique marketing approach, emphasizing the role of storytelling in their brand, which allows them to connect with their audience on a deeper level. Through this episode, listeners will gain valuable insights into the coffee roasting industry and the importance of quality, technology, and storytelling in building a successful coffee brand.