In this analytical deep dive, the AI team explores the multifaceted work of Professor Ahmad Hijazi, Dean of the Business School at PU and head of a dedicated innovation incubator. Hijazi’s research challenges the traditional boundaries of management by examining the “architecture of creative judgment” at the “edge of knowledge”. The AI team investigate his premise that while systems thinking is a vital tool, it can become misleading if applied too rigidly to complex, real-world problems.

The AI team breaks down Hijazi’s unique synthesis of commercial leadership experience, spanning sales, marketing, and product management with his academic focus on responsible thinking within systems that refuse to be fully categorized. A central theme of the analysis is Hijazi’s concept of “approximate thinking,” as seen in his work “Fuzzy on the Dark Side,” which offers a framework for navigating the limits of traditional models (https://ahijazi.website/fuzzy-on-the-dark-side-approximate-thinking/).

Furthermore, The AI team explore how Hijazi integrates the practical application of creativity through fiction-writing and myth, including his engagement with the figure of Prometheus. By blending these narrative tools with innovation theory, Hijazi provides a roadmap for fermenting discussion on how to lead when data is incomplete. Join the AI team as they decode how Hijazi’s theories help modern innovators find clarity in the "dark side" of complex systems.

if you like what you hear, check out Prometheus at