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FV 1: Full-funnel Marketing to an ABM list | Andrei Zinkevich
Andrei Zinkevich reveals how to implement a proper ABM program with small TAMs and high ACVs.
Key points:
- What people get wrong about gaining new B2B business from LinkedIn
- The process he uses to define and leverage clients’ ICPs in full-funnel marketing strategy
- Techniques for conducting effective customer interviews and how to utilize these insights in your marketing programs
- How to craft your go-to-market strategy and positioning based on customer insights and segmentation
FounderVideo Podcast Ep. 1: Andrei Zinkevich from Fullfunnel.io
Brought to you by: https://foundervideo.comIncrease the profitability of your LinkedIn Ads - book a free strategy call today.
View all episodes
By FounderVideoAndrei Zinkevich reveals how to implement a proper ABM program with small TAMs and high ACVs.
Key points:
- What people get wrong about gaining new B2B business from LinkedIn
- The process he uses to define and leverage clients’ ICPs in full-funnel marketing strategy
- Techniques for conducting effective customer interviews and how to utilize these insights in your marketing programs
- How to craft your go-to-market strategy and positioning based on customer insights and segmentation
FounderVideo Podcast Ep. 1: Andrei Zinkevich from Fullfunnel.io
Brought to you by: https://foundervideo.comIncrease the profitability of your LinkedIn Ads - book a free strategy call today.