Adam Robinson, founder and CEO ofRetention.com, shares his experience with building a B2B company and the power of organic social media. He emphasizes the importance of having a remarkable product that generates word-of-mouth growth. Adam also discusses the challenges of running a lean team and the pressure to hire more employees. He highlights the effectiveness of creating great social content and leveraging interest-based algorithms to amplify reach. Adam believes that the decline in response rates in outbound marketing is due to market saturation and the shift towards inbound strategies. In this conversation, Adam and Will discuss the effectiveness of the inbound-let-outbound go-to-market motion and its potential for selling at a VC scale. They also touch on the challenges of low response rates in sales outreach and the role of automation in exacerbating the problem. Adam shares his thoughts on the power of founder branding and the importance of creating unmeasurable content. They also discuss the match rate of RB2B and its comparison to other tools like Clearbit and SixSense. The conversation concludes with a discussion on the paid plan of RB2B and upcoming launches.

TAKEAWAYS:

- Having a remarkable product is crucial for achieving high revenue per employee.- Resist the pressure to hire more employees and focus on building a lean team.

- Creating great social content and leveraging interest-based algorithms can lead to exponential reach and growth.

- The decline in response rates in outbound marketing is a result of market saturation and the shift towards inbound strategies. The inbound-led-outbound go-to-market motion can be an efficient and disruptive way to sell at a VC scale, especially for high ACV products and when there is alignment between the target audience and the platforms being used.

- Low response rates in sales outreach are a result of automation and the behavioral response to a lack of response rates, which leads to more activity and worsens the problem.

- Founder branding can be a powerful tool in generating trust and authority, especially when the founder is perceived as a more successful version of the target audience and provides valuable edutainment content.

- RB2B has a match rate of around 8% for US-based traffic, which can be improved by adding reverse IP lookup. It is recommended to try multiple tools and analyze the overlap to determine the best fit for your needs.

- The paid plan of RB2B offers features such as repeat visitors, hot pages, ICP filtering, and integrations with platforms like Slack and HubSpot.

TIMESTAMPS:

00:00 Introduction and Background

14:44 The Power of Video and Personal Branding

32:47 Harnessing the Power of Organic Social Media

34:52 The Importance of a Remarkable Product and Resisting the Pressure to Hire

41:42 Amplifying Reach through Great Social Content and Interest-Based Algorithms

42:29 Understanding the Decline in Response Rates in Outbound Marketing

43:22 Automation and Response Rates46:07 Founder Branding and Response Rates

47:50 Zero Response Rates and Organic Social Media

49:55 The Expensive Pushing of Marketing Channels

53:22 Different Approaches to Content Creation

58:18 The Unique Power of Unmeasurable Content

01:02:50 The Effectiveness of the Go-to-Market Motion

01:08:58 RB2B Match Rate and Comparison to Other Tools

01:14:14 The Benefits of RB2B and the Paid Plan

FounderVideo Podcast Ep. 14: Adam Robinson, Founder/CEO at Retention.com (https://retention.com/)

"The Power of Organic Social Media and Remarkable Product"

Brought to you by: https://foundervideo.com

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