Guillaume Jacquet, the founder ofVasco, discusses how Vasco is an end-to-end revenue operation platform for ambitious SaaS businesses. He explains that Vasco empowers revenue operations teams to implement winning go-to-market frameworks by extracting and correcting data from multiple sources and providing tools for analysis. Guillaume highlights the importance of efficient growth in the SaaS industry and how Vasco helps shape a different picture moving forward. He shares his background in finance, venture capital, and entrepreneurship, which led him to build Vasco. The platform offers a comprehensive view of the customer journey, revenue forecasting, capacity planning, and data organization. Vasco is a platform that helps companies build a single source of truth for their go-to-market operations. It provides insights and analytics to optimize revenue operations and improve efficiency. The platform ingests data from CRMs and helps companies build a data model that aligns with their go-to-market strategy. Vasco is designed for B2B businesses with an ARR between $1 million and $100 million, with a sweet spot between $5 million and $50 million. The platform is particularly useful for companies looking to achieve sustainable growth and improve their go-to-market fit.

TAKAWAYS:

- Vasco is an end-to-end revenue operation platform for ambitious SaaS businesses, empowering revenue operations teams to implement winning go-to-market frameworks.

- Efficient growth in the SaaS industry is crucial, and Vasco helps shape a different picture by providing tools for revenue forecasting, capacity planning, and data organization.

- Guillaume Jacquet's background in finance, venture capital, and entrepreneurship led him to build Vasco and help startups and scale-ups implement revenue architecture best practices.

- Vasco offers a comprehensive view of the customer journey, allowing users to visualize and analyze the performance of different channels and functions in their go-to-market strategy. Vasco helps companies build a single source of truth for their go-to-market operations.

- The platform ingests data from CRMs and helps companies build a data model aligned with their go-to-market strategy.

- Vasco is designed for B2B businesses with an ARR between $1 million and $100 million.

- The platform is particularly useful for companies looking to achieve sustainable growth and improve their go-to-market fit.

TIMESTAMPS:

0:00 Introduction to Guillaume Jacquet and Vasco5:27 Guillaume’s Background and Journey14:06 How to Identify and Get PMF and Go-to-Market Fit24:24 Vasco’s Feature Set: Live Product Demo29:35 Vasco’s Benchmarking Sources31:30 Building GTM Analytics & Forecasting Top-Down38:10 How Vasco gets CROs & RevOps Closer to CFOs40:23 Vasco is to RevOps what HubSpot is to Inbound41:54 Building a Single Source of Truth for GTM Data45:14 Vasco’s Target Market/ICP & Pricing50:26 Funding, PMF, Runway and Future Vision52:59 Guillaume’s Experience on RevOps & Finance Disconnect56:37 The Future of GTM and SaaS Landscapes1:08:52 VC-backed vs Bootstrapped as a Founder1:17:21 Outro and Guillaume’s Advice for Founders

FounderVideo Podcast Ep. 17: Guillaume Jacquet, Co-Founder at Vasco

"Materializing the BowTie from @WinningByDesign with Vasco"

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