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FV 22: How to 2x a Sales Agency in 9 Months w/ Calls and Content | Gabe Lullo, Alleyoop
In this episode of the FounderVideo Podcast, Gabe Lullo, CEO of Alleyoop, shares his journey from recruitment to leading a successful sales development agency. He emphasizes the importance of people in professional services, the role of intent data in sales, and the value of a great product. Gabe discusses strategies for growth, the significance of calls and content, and how to engage employees effectively. He also highlights the importance of video communication and the unique value proposition Alleyoop offers to potential employees.
TAKEAWAYS:
- People are the core of professional services.
- Investing in employees is crucial for retention.
- Intent data can enhance sales strategies but isn't a silver bullet.
- Building strong relationships with clients leads to mutual growth.
- Calls and content are essential for successful outreach.
- A great product is vital for sales success.
- Transparency and trust are key in client relationships.
- Video communication fosters connection and engagement.
- Hiring experienced SDRs leads to better outcomes.
- Creating a strong value proposition attracts top talent.
TIMESTAMPS:
TIMESTAMPS:
00:00 Introduction and Gabe's background
10:27 Timing in business: how Alleyoop met ZoomInfo early
17:28 Lessons from working with big accounts
23:24 Calls and content to make outbound work
25:50 How Alleyoop doubled in size
29:00 How to get your team to post on LinkedIn35:21 Why outbound isn't (and won't ever be) dead
39:11 Cold call scripts: the 4 Ps framework
46:40 Alleyoop's tech stack for remote work
55:25 How to sell your company to candidates
01:02:10 Conclusion and final thoughts
FounderVideo Podcast Ep. 22: Gabe Lullo, CEO at Alleyoop
(https://alleyoop.io/)
"FV 22: How to 2x a Sales Agency in 9 Months w/ Calls and Content | Gabe Lullo, Alleyoop"
Brought to you by: https://foundervideo.com
Increase the profitability of your LinkedIn Ads - book a free strategy call today.
View all episodes
By FounderVideoIn this episode of the FounderVideo Podcast, Gabe Lullo, CEO of Alleyoop, shares his journey from recruitment to leading a successful sales development agency. He emphasizes the importance of people in professional services, the role of intent data in sales, and the value of a great product. Gabe discusses strategies for growth, the significance of calls and content, and how to engage employees effectively. He also highlights the importance of video communication and the unique value proposition Alleyoop offers to potential employees.
TAKEAWAYS:
- People are the core of professional services.
- Investing in employees is crucial for retention.
- Intent data can enhance sales strategies but isn't a silver bullet.
- Building strong relationships with clients leads to mutual growth.
- Calls and content are essential for successful outreach.
- A great product is vital for sales success.
- Transparency and trust are key in client relationships.
- Video communication fosters connection and engagement.
- Hiring experienced SDRs leads to better outcomes.
- Creating a strong value proposition attracts top talent.
TIMESTAMPS:
TIMESTAMPS:
00:00 Introduction and Gabe's background
10:27 Timing in business: how Alleyoop met ZoomInfo early
17:28 Lessons from working with big accounts
23:24 Calls and content to make outbound work
25:50 How Alleyoop doubled in size
29:00 How to get your team to post on LinkedIn35:21 Why outbound isn't (and won't ever be) dead
39:11 Cold call scripts: the 4 Ps framework
46:40 Alleyoop's tech stack for remote work
55:25 How to sell your company to candidates
01:02:10 Conclusion and final thoughts
FounderVideo Podcast Ep. 22: Gabe Lullo, CEO at Alleyoop
(https://alleyoop.io/)
"FV 22: How to 2x a Sales Agency in 9 Months w/ Calls and Content | Gabe Lullo, Alleyoop"
Brought to you by: https://foundervideo.com
Increase the profitability of your LinkedIn Ads - book a free strategy call today.