Ultraman has a rich history in Japan spanning decades, so it will take special skill to unify the many incarnations of the hero into cohesive transmedia universe. Jeff Gomez, CEO of Starlight Runner Entertainment, is equal to the task, and he spoke to our Tokusatsu expert, Shamus Kelley, about how his company accomplishes the task of building a mythology, not only for Ultraman, but also properties like Avatar, Spider-Man, Men in Black, and more.

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