Above the Fold - Marketing and Laughs

Fyre in the Hole: Influencers, Yelp and Facebook, oh my!

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 Fyre in the hole! (10:30)

  • The Fyre music festival documentary on Netflix was mind. blowing. And there were marketing lessons to be learned. 
  • This dumpster fire demonstrated a perfect "A" with regards to marketing, and a perfect "F" with regards to execution. 
  • We were shocked to our core by the sheer incompetence of the organizers, and cried tears of joy watching "Influencers" and selfie culture catch some serious heat. 


    • Yelp can take a punch (30:00)

    • A lawyer tried to sue Yelp to get a client's negative review removed. The court told them to take a walk. 
    • But where is the line between writing or saying something that is completely accurate, and publishing content with malicious intent? 
    • We touch on bad reviews; how brands can respond with in one of three ways - refuting the review publicly, ignoring it, or admitting guilt and apologizing.  


      • Facebook thinks we are all idiots (41:00)

      • FB is integrating WhatsApp, Messenger, and Instagram... and they are trying to tell us that these apps are not going to share data. RIGHT. How stupid do you think we are? 
      • FaceBook has two things going against them: 1. It's no longer cool, and they are bleeding users, and 2. Nobody trusts them. 
      • What will the future look like without FaceBook?
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        Above the Fold - Marketing and LaughsBy Brafton
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