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G Adventures Founder on Why the Travel Industry Isn’t Ready for 2030
In 2021, hundreds of travel companies signed the Glasgow Declaration, pledging to halve tourism emissions by 2030 and reach net zero by 2050. But just five years later, reality looks far from those ambitions.
In this episode of GreenShift, host Darin Graham sits down with Bruce Poon Tip, Founder and CEO of G Adventures, for a frank conversation about why the industry is falling short on climate goals.
Poon Tip reflects on the limits of carbon offsets, the political and economic headwinds that have slowed climate progress, and the tough decisions G Adventures has made—like retiring one of its most popular expedition ships—to meet internal emissions targets. He also shares why sustainability can’t remain a luxury item and how travelers themselves hold the power to drive systemic change.
This is a candid look at what it really takes to decarbonize tourism — and why honesty might be the industry’s most important climate strategy.
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You can follow all of Skift's climate coverage on our Climate Hub.
Note: Skift’s in-depth reporting on climate issues is made possible through the financial support of Intrepid Travel. This backing allows Skift to bring you high-quality journalism on one of the most important topics facing our planet today. Intrepid is not involved in any decisions made by Skift’s editorial team.
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By SkiftIn 2021, hundreds of travel companies signed the Glasgow Declaration, pledging to halve tourism emissions by 2030 and reach net zero by 2050. But just five years later, reality looks far from those ambitions.
In this episode of GreenShift, host Darin Graham sits down with Bruce Poon Tip, Founder and CEO of G Adventures, for a frank conversation about why the industry is falling short on climate goals.
Poon Tip reflects on the limits of carbon offsets, the political and economic headwinds that have slowed climate progress, and the tough decisions G Adventures has made—like retiring one of its most popular expedition ships—to meet internal emissions targets. He also shares why sustainability can’t remain a luxury item and how travelers themselves hold the power to drive systemic change.
This is a candid look at what it really takes to decarbonize tourism — and why honesty might be the industry’s most important climate strategy.
---
You can follow all of Skift's climate coverage on our Climate Hub.
Note: Skift’s in-depth reporting on climate issues is made possible through the financial support of Intrepid Travel. This backing allows Skift to bring you high-quality journalism on one of the most important topics facing our planet today. Intrepid is not involved in any decisions made by Skift’s editorial team.
Connect with Skift
LinkedIn: https://www.linkedin.com/company/skift/
WhatsApp: https://whatsapp.com/channel/
Facebook: https://facebook.com/skiftnews
Instagram: https://www.instagram.com/skiftnews/
Threads: https://www.threads.net/@skiftnews
Bluesky: https://bsky.app/profile/skiftnews.bsky.social
X: https://twitter.com/skift
Subscribe to @SkiftNews and never miss an update from the travel industry.