In this edition of GTM mavericks, we welcomed Michelle Vu, Vice President of Sales, Customer at G2. Michelle shared her thoughts on winning with context in B2B sales and a whole lot more. We explored why:

- ICP is about more than acquisition

- AI wins compound over time

- Deep context reduces deal risk Dive deeper into GTM mavericks here: https://www.commonroom.io/podcast/ Follow Common Room on LinkedIn here: https://www.linkedin.com/company/common-room-hq/

Follow Michelle on LinkedIn here: https://www.linkedin.com/in/michelle-koenig-vu/

Join Uncommon, the Common Room community, here: https://www.commonroom.io/community/