In this conversation, Cinthia and Erica discuss the retirement of Universal Analytics in July 2024 and the transition to GA4. They explore the importance of backing up data and provide options for saving Universal Analytics data, including using tools like BigQuery and third-party solutions. They also discuss baseline reports that should be downloaded and offer recommendations for choosing a data backup solution.

Full episode shownotes for this episode: https://digitalbloomiq.com/seo/ga-universal-data-migration

What You'll Learn in This Episode:

• Universal Analytics is being retired, and users need to transition to GA4.

• It is important to back up Universal Analytics data to ensure it can be referenced in the future.

• Options for saving Universal Analytics data include using tools like BigQuery and third-party solutions.

• Baseline reports that should be downloaded include traffic, conversions, and revenue data.

Resources Mentioned:

• BigQuery: https://cloud.google.com/bigquery

• AnalyticsCanves: https://analyticscanvas.com/

• Looker Studio: https://lookerstudio.google.com/

More about Erika Austin:

I am a Digital Marketing Consultant specializing in SEO, Analytics and Advertising. I primarily work with marketers and agencies to improve, prove or scale their marketing efforts to their maximum potential with data-driven insights and emerging technologies.

https://erikaaustin.com/

Website Links:

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Voice Over, Mixing and Mastering Credits:

L. Connor Voice - [email protected]

Lconnorvoice.com

Music Credits:

Music: Kawaii! - Bad Snacks

Support by RFM - NCM: https://bit.ly/3f1GFyN