Show Notes:

In the fourth instalment of "Fueled Up: Unlocking the Power of GA4", host Amelia Oddy engages SEO expert Jayms Brooks in a detailed discussion on audience segmentation, customer journey analysis, and setting up custom definitions within Google Analytics 4 (GA4).

Brooks underlines the critical role of these features in providing deeper insights into customer behaviour and creating effective marketing strategies. He explains how GA4's powerful features enable businesses to segment their audiences based on various factors, enabling more personalised and impactful marketing campaigns.

What You Will Learn:

1. Understanding the process of audience segmentation in GA4 and the benefits it provides to businesses.
2. Insights into how GA4 can be leveraged for detailed customer journey analysis.
3. Learning how to set up custom definitions in GA4 and how they can be used to gain deeper insights.
4. How audience segmentation and customer journey analysis in GA4 can significantly enhance marketing campaigns.
5. How to leverage GA4’s data to create personalised and targeted marketing strategies.
6. Understanding the importance of continuous learning and adaptation in the rapidly evolving digital marketing landscape.
7. Insight into the value of GA4's comprehensive features for businesses in the iGaming, eSports, and entertainment sectors.
8. Recognizing the role of expert guidance in maximising the value of GA4's sophisticated features.

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