Is your marketing driven by guesswork or by prediction?

In this episode of GA4 for Pros, we decode one of the most powerful but underutilized features inside Google Analytics 4: Predictive Audiences. Learn how GA4 quietly forecasts which users are most likely to buy, who is about to churn, and who will become your future top spenders.

You will discover how predictive metrics turn GA4 into a true forecasting engine, how to activate predictive audiences step-by-step, and how to sync them directly into Google Ads for smarter bidding and higher conversion efficiency.

We also uncover the hidden risks of AI-driven predictions, including algorithmic bias, weak data models, and brand trust concerns, plus how to safeguard your credibility while using automated targeting at scale.

If you want to shift from reactive reporting to proactive revenue growth, this episode is for you.

• GA4 predictive audiences explained

• Likely purchasers, churn risk & top spenders

• Predictive targeting for Google Ads

• AI forecasting in digital marketing

• Brand safety & ethical AI in advertising

🎯 Key Topics Covered