Show Notes

In the third episode of "Fueled Up: Unlocking the Power of GA4", Amelia Oddy continues her conversation with SEO expert Jayms Brooks, focusing on the transition from Universal Analytics to GA4. The duo discusses the distinct features and advantages of GA4 over its predecessor and how businesses can benefit from these changes.

Brooks provides practical tips on how businesses can smoothly transition from Universal Analytics to GA4, highlighting the value of expert help during this process. He also underscores the significance of embracing GA4 in the face of the deprecation of Universal Analytics.

What You Will Learn:

1. Understanding of the key differences between Universal Analytics and Google Analytics 4 (GA4).
2. Insight into the benefits of transitioning from Universal Analytics to GA4.
3. Guidance on how to make a smooth transition from Universal Analytics to GA4.
4. Awareness of the impending deprecation of Universal Analytics and the importance of transitioning to GA4.
5. Knowledge of how GA4 can improve businesses’ understanding of customer behaviours and preferences.
6. How to leverage GA4 for detailed, actionable insights to enhance marketing strategies and boost ROI.
7. The role of GA4 in tracking and understanding user journeys across various platforms and devices.
8. The importance of expert help in transitioning to GA4 and navigating its complex features.
9. Recognition of the potential challenges and obstacles in transitioning to GA4 and how to overcome them.

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