When Gabby Frost was a teenager, she noticed that many of her friends, both online and in real life, were dealing with serious issues like self-harm and suicidal thoughts. She offered them her support in the best way she could, but she wished there was an easier way for young people to get connected with each other and talk about their interests, and also their struggles. Rather than wait around for this to someday exist, Gabby decided to create it herself… and Buddy Project was born.