The Startup Story

Gabi Lewis, co-founder of Magic Spoon

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About this episode

Just like many of you, I love cereal. I constantly wish I could indulge in my favorite cereals from childhood. However, with all of the sugar, it’s just not practical. That is why I love what this week’s guest has brought to the market.

Gabi Lewis is the co-founder of Magic Spoon. This company is reimagining your favorite childhood breakfast cereals into a high protein, low sugar, guilt-free daily indulgence. Their cereals are truly amazing and something you all should try. In this episode, I’m talking with Gabi about his entrepreneurial journey from the Scottish Highlands to the disruption of the largest breakfast food category.

In this episode, you'll hear:
  • When Gabi first knew he wanted to be an entrepreneur.
  • What EXO, the first company he founded, was.
  • The thought process across his marketing team for getting people to be open to the idea of insect-based protein.
  • The premise of Magic Spoon.
  • What he did differently with Magic Spoon after his time at EXO.
  • How the team at Magic Spoon decides which retails to partner with in order to stay consistent with their brand.
  • His greatest challenges in the first 18 months of Magic Spoon.
  • Why startups should bring certain things internal early on.
  • What their hiring process looks like and how they streamlined it.
  • How to move from a business idea to testing and producing a real product.
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    Gabi on LinkedIn: https://www.linkedin.com/in/gabi-lewis-88483447/

    Magic Spoon: http://www.magicspoon.com

    Receive $5 off your Magic Spoon order with code STARTUPSTORY

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    The Startup StoryBy James McKinney