In this episode, Allison Alexy talks with Prof. Gabriella Lukács, an anthropologist whose research focuses on analog and digital media, which she theorizes as a continuum. The conversation centers on her new book "Invisibility by Design: Women and Labor in Japan's Digital Economy." Topics of discussion include: digital labor, online entrepreneurship, labor in the academy, net idols, bloggers, influencers, careers on YouTube, "expert" advice online, Japan's gendered labor market, what is recognized as labor, extracting profit from workers who aren't being paid, the gaps and overlaps between online and IRL, and doing research with celebrities.