Gage Mitchell is the Founder, CEO, and Creative Director of Modern Species, a sustainable brand design agency helping launch, evolve, and grow better-for-the-world brands to scale their positive impact. Under his leadership, the agency has spent more than 15 years partnering with B Corps and mission-focused companies to build brands that align profit with purpose. In addition to running his agency, Gage hosts the Brands for a Better World podcast, where he explores how business can be a force for good.

In this episode…

Some agencies chase trends. Others chase revenue. But what happens when you decide to build a business around impact first and trust that growth will follow?

In the words of Gage Mitchell, the key lies in starting with values and building your work around them. He shares how travel experiences, from craft beer bars in Brussels to witnessing environmental damage abroad, reshaped his thinking and pushed him to design a studio that only works with brands striving to create a more just, healthy, and regenerative world. The result is an agency model where storytelling, strategy, and sustainability work hand in hand to drive both profit and positive change.

On this episode of the Firebelly Social Show, Duncan Alney is joined by Gage Mitchell, Founder, CEO, and Creative Director of Modern Species, to discuss building a purpose-led brand agency. They explore the benefits of choosing a niche rooted in impact, blending strategy with storytelling, and why collaboration beats competition. Gage also talks about scaling responsibly without losing culture or mission.