Today we have on the show, the brilliant Gail Banim. Gail works at Lincoln Recruitment Specialists. Gail has been in the digital space for many years and has varied industry knowledge. She falls back often on her college knowledge in design and has a proven track record of really successful marketing campaigns. On the episode Gail focuses on her company podcast "The 1% Podcast" the wonders of creating long form content like that and breaking down smaller pieces of content from the show. She talks about soft marketing like the podcast which focuses more on performance rather than recruitment. We also speak about email campaigns and the importance of video creation within companies. Lastly we look to the changing mindset of consumers who are now looking for more sustainable products thriftify.ie.