In this episode of GAIN Meets, we sit down with Johanna Rahm Juhlin, Investment Professional at LRF Ventures and Acting Head of Finance & Business Development at LRF. With a career that spans corporate finance, venture investment, engineering, and even nearly 12 years as a riding instructor, Johanna brings a uniquely grounded and analytical perspective to the world of investing.

Johanna shares her journey from studying industrial engineering at KTH and business administration at Stockholm University, to stepping into corporate finance at SEB and Deloitte, and ultimately into the world of venture capital. Today, she works at the heart of Sweden’s agricultural ecosystem — investing in innovations that strengthen food systems, sustainability, and the future of farming.

We talk about:
  - Why agriculture is one of the most overlooked but vital areas for long-term investment

-  The shift from traditional finance to mission-driven investing
 - How her engineering and analytical background shaped her way of evaluating companies
 - What 11 years of teaching riding taught her about leadership and patience
 - The importance of understanding real-world impact — not just financial returns

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