Part 2 - Gaining Attention

Everything we have learned we want to give it back to the people, for free.

Here we go.

Gary V. Content Model

Our Content Strategy - Shows

What is Pillar Content: Long From Video, Audio, and Text Content

LinkedIn Video was first, for us, then we quickly went everywhere else.

We started with Coffee With Kyles: Interviewing guests (Business Owners, Entrepreneurs, Creators) Tuesdays and Thursdays.

https://www.linkedin.com/feed/update/urn:li:activity:6438378247137873920

What is Micro Content: Short form (15 seconds - 1 minutes) attention grabbing content, from Pillar content, in any form (video, audio, text).

https://www.linkedin.com/feed/update/urn:li:activity:6437669826616971264

What is Pre-Micro Content: Short form (15 seconds - 1 minutes) attention grabbing content leading up to release of Pillar content.

What is Targeted Micro Content: Re-purposed content but targeted.

Re-purpose your content.

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