The definition of media relations overlaps public relations in a sense that are both content marketing, content creation and earning coverage for companies to tell people who they are and what they do. These three aspects, visibility, reputation and lead generation are all important work for a podcaster. Lucas Miller, Founder and CEO of Echelon Copy LLC, learned that audiences appreciate brands that are authentic. Next, visibility follows because you are there when people need you to be there. Lucas shares that having a social proof to back you up, and tell clients that people think you are important, is huge if you are looking to gain influence.