Anthony Eisenman aka The Cold Call King is an enterprise sales expert who has devised a very unique way to sell products, and in this episode, he’s kind enough to share some of his wisdom that it’s taken him many, many years to develop and fine-tune. Some of the golden nuggets we’re going to talk about include how to gain leverage when pitching to prospective clients, selling emotional wins, the importance of understanding what’s driving a client to make a decision about your product, staying positive during long sales cycles, and more!