Sonia Baschez is the founder of Bend Growth Co, a fractional CMO and marketing consultancy helping early-stage startups build momentum through narrative, growth, and press. She specializes in taking companies from zero to their first major milestones—whether that's landing enterprise deals, raising capital, or driving viral product launches.

Before Bend Growth, she led growth at Atmos, a homebuilding startup. As Head of Marketing and part of the leadership team, she joined pre-YC and scaled inbound 20x and pipeline 10x through Series A, directly supporting $16M+ in fundraising from Bedrock, Sam Altman, Dylan Field, and Khosla. She helped take the company from early idea to multi-state launch, with major coverage across TechCrunch, Forbes, and Business Insider.

Additionally, Sonia co-hosts Meme Team, a weekly marketing podcast decoding the intersection of business, culture, and brand strategy. Marketing isn't just logic — it's culture. Each week, she and co-host Amanda Natividad break down real campaigns and cultural moments with sharp takes and zero fluff.

During this episode, we discuss:

• Sonia working with startups for almost 10 years now
• How she’s learned how to do press
• The level of legitimacy and trust that comes with being featured somewhere
• Understanding where your customers are and what they’re talking about to bring your content back to them
• The non-negotiables that should be a part of building your marketing & comms strategy
• Why you need to focus on brand awareness
• How startups actually know if their strategy is working
• What companies are doing wrong with their marketing

Tune in as we dive into all things marketing!