Gal Aga is the co-founder and CEO of Aligned, a deal room platform used by teams at HubSpot, Salesforce, Intel, and more.

In the last year, Gal went from a few thousand followers to 74,000+, gets up to 1M impressions per week, and attributes 65% of Aligned’s leads directly to LinkedIn.

In this episode, Gal breaks down exactly how he writes high-performing posts, the system behind his three-post-per-week cadence, and how content became the foundation for hiring, expansion, and product-market fit.

Topics we cover in this episode:

- The system behind Gal’s 3M/month LinkedIn reach

- How 65% of Aligned’s leads come from content

- Writing posts that drive 400+ leads without ads

- Gal’s exact weekly routine and how long each post takes

- Building your narrative by testing in public

- The difference between being a thought leader vs. having a strong POV

- Why engagement hooks and polished writing still matter

- Using LinkedIn to improve hiring, expansion, and even fundraising

Don't forget to subscribe to the podcast for more insights from industry leaders reshaping B2B SaaS and marketing!

Connect with Gal:

- LinkedIn: https://www.linkedin.com/in/galaga/

- Aligned: https://alignedup.com/

Connect with me:

- LinkedIn: https://www.linkedin.com/in/finnthormeier/

- Website: https://www.project33.io/

- Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

Chapters

00:00 Gal’s Background & Aligned’s LinkedIn Strategy

01:20 From 0 to 74K Followers in 12 Months

03:15 How 65% of Leads Come from LinkedIn

05:40 The Business Case: Why Brand is Bigger than Channel

07:45 Content’s Hidden ROI: Hiring, Retention, Events, Funding

10:05 Gal’s Weekly Writing Workflow (Sun–Fri Breakdown)

13:20 Why Each Post Takes 2–3 Hours to Write

15:05 The Role of Hooks, Tone, and Authenticity

17:45 Comment Strategy, Engagement Cadence & Inbox Limits

20:20 How He Prioritizes What to Write (100+ Hook Bank)

24:30 The Anatomy of a Great Post: Hook, POV, Takeaway

27:30 Why Bullet Points and Contrarian turns into Scroll Stopper

30:10 What Makes Content Commentable (and Shareable)

32:30 The CTA Playbook Gal Uses in His Posts

35:00 Why Links Don’t Kill Reach (If the Post Is Good)

37:20 Newsletter Plans, Repurposing, and What’s Next

40:00 Gal’s Framework for Thought Leadership That Actually Performs

42:30 Advice for Founders Who Want to Start But Feel Behind

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding