The average game developer only monetizes 2-3% of their customers. What if you could monetize 100% of them? Well talk with Bryan Mashinter from Backflip Studios about three new ways to do this. In this session youll learn about: Amazon Underground where customers get premium apps and in-app items for free and developers get paid for all of the minutes used, Merch by Amazon a self-service on-demand t-shirt printing service that costs you nothing out of pocket, and Amazon Coins to help deepen engagement and improve your ARPU (average revenue per user)