Meet Neda Tabatabaie, a trailblazer in the world of data within sports. As the first in her role at the San Jose Sharks, she pioneered CRM and business analytics, transforming how the organization leverages data to customize the fan experience and ensure top-quality service. 

Neda's innovative approach to integrating business intelligence has revolutionized the customer journey, making every fan interaction more personalized and engaging. With the Sharks being early adopters of these technologies, she continues to push the boundaries of what's possible, leading the way into the future of business intelligence in sports. 

This is not one to miss.

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