Are you looking for the latest insights on marketing in HVAC and Smart Building Controls? In this podcast episode, I welcome Brian Collins for a fascinating discussion on tenant override systems (7Nox) and how they save money.

We delve into the new marketing realities of the industry, covering topics such as customer input vs visionary design, marketers as professional consumers, the importance of product perception, how companies like Apple succeed through advertising, and more!

Tune in to learn about these important marketing strategies that will help propel your business forward.