Today's organisations have been likened to living organisms that
continually create and re-create in response to stimulus and cannot be
directed, only disturbed. Rules and protocols almost seem to no longer
apply in a world where technology-enabled collaboration is cutting
through hierarchies and employees are afforded the flexibility and
freedom to do their jobs. Hold on, says Rose Trevelyan, who teaches on
the AGSM MBA program, clear lines of direction, clarity of purpose and
measurement are still important in managing increasingly complex
organisations. It's a matter of determining where or how to draw the